Today’s consumers are more educated, connected, and knowledgeable than ever before. They have the means to research every purchase decision, and they expect a certain level of personalization that goes beyond traditional marketing approaches. Many brands have shifted their focus from consumer acquisition to retention in order to increase lifetime value (LTV), one of the most important e-commerce metrics, because it allows brands to understand, target, and serve their customers.When it comes to retention marketing, rewards and loyalty programs are one of the best ways to get customers to become repeat purchasers and long-term, loyal fans of your brand. Around 80% of a company’s total sales often come from 20% of customers, and research shows that returning customers spend 67% more than new customers. Consumers have more choices than ever before regarding what they buy and how they buy it, and a loyalty program can give consumers a reason to keep coming back and shopping with you.Brands doing business on e-commerce platforms like Shopify have a variety of loyalty and rewards apps to choose from that seamlessly integrate into their stores. Here are a few of the best loyalty integrations that cater specifically to the needs and customers of beauty brands.CatchCheckout payment processor Catch rewards customers for using their debit card, which helps brands save on credit card transaction fees. Customers receive a minimum of 5% in-store credit with each transaction, fostering repeat purchases. Catch makes money by charging brands a small fee when customers redeem the store credit in a subsequent purchase.